Understanding Brand Reputation: Its Importance and Strategies for Management
Brand reputation refers to the collective perception of a company’s image as seen through the eyes of its customers, stakeholders, and the market at large. This perception encompasses beliefs, opinions, and knowledge about a brand, and it is shaped by the brand’s past actions, marketing efforts, customer experiences, and public relations. The Importance of Brand
CONTINUE READINGAll You Need To Know About Your Online Image: A Guide to Reputation Management
Introduction to Online Reputation Management When it comes to growing and maintaining a company’s reputation, online facts about the company become an important part. Positive online presence has a significant impact on job seekers and clients for services and goods, which in turn deeply affects their decisions. A well-managed online reputation encourages them to make
CONTINUE READING